Visual Interest

Taco Blog

This blog serves to archive our email newsletters, as well as to publish original content. This original content will give our users insight on our company culture, industry news and company updates. 

You're invited to play... Sparklab!


A game. A party. The speed-dating equivalent to learning about lighting product. 

It's your job to stay up to date with the latest lighting trends, and it's our job to make sure you know about them. Between face time, product releases and ever-evolving information, there is always so much to see and so little time. And let's be honest, sometimes it is not so fun. That is why, in 2016, Visual Interest created Sparklab!

Not your average trade show, but a themed  and competitive game. There are dozens of opportunities to learn and earn points: more points = the better the prizee. Last year, over 500 clients earned over 300,000 points. This equaled over $7,000 in prizes!

First, register for Sparklab and sign up for our e-newsletter! This is how we communicate with you on how to earn points.

  • When you see a SPARK email from Visual Interest, ask your sales person to show you the featured product (+100 poitns!).
  • When manufacturers are in town (check the calendar!), schedule an appointment with your sales person (+200 points!).
  • Come to our Sparklab events (March 15, June 21, October 18) and visit with our featured manufacturers. The more you visit, the better your chances to win big (+500 points!).


  • Come spend your lunch or happy hour with us: March 15th, June 21st or October 18th, from 12pm – 7pm at the VI Office.
  • Like a tradeshow.. but better. Spend a few minutes at the booths that interest you the most, learn and earn!
  • Each event will host two food trucks, a full bar, valet parking, and a LOT of fun tied into the game theme: Clue!
  • No more than 13 manufacturers showing per event, so that you aren’t overwhelmed.
  • Prize giveaways throughout the day, and a chance to win big at every level.


  • Points can only be collected during the designated game dates (your fist chance to earn will be announced the 16th. The cut-off date for earning points is October 4th).
  • Be honest with yourself. If we are featuring a product or manufacturer that you don't have an interest in, pass on the points. You will have plenty of opportunities to earn elsewhere!


  1. We’ve leveled the playing field. Even if you don’t start playing the game until halfway through the year.. you can still win this game. Even if you miss a few products or visitors… you can still win the game.
  2. Miss an opportunity to earn points? Don’t worry, we’re offering giving you another chance.
  3. Earn more points, more often. Expect some surprises along the way..
  4. If you miss Sparklab, you can still win the game. But try not to miss Sparklab… because each event will feature some pretty sweet prizes.
Scott Hill