ABOUT US
Visual Interest is a lighting manufacturers' representative offering a comprehensive client experience to architects, engineers, designers, distributors & contractors.
The energetic atmosphere at Visual Interest is created by our lively & adaptable team, who are experts in lighting, electrical, roadway, and control systems.
We strive to be transparent in our pricing & in how we conduct business, so our clients always know that their best interests are our first interest. You can rely on us to provide the ideal solution for your project.
Did you know we are also Employee Owned?
Our Specialties
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Lighting
Visual Interest’s lighting division, founded in 2009, has grown into a trusted manufacturers’ representative across Colorado, New Mexico, and West Texas—partnering with architects, engineers, designers, distributors, and contractors to deliver bespoke lighting solutions and expert guidance.
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Controls
Visual Interest’s controls division offers comprehensive in‑house services—from specification, shop drawings, and software programming to on‑site startup, training, and troubleshooting—positioning it as a full‑service partner for architects, engineers, designers, distributors, and contractors.
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Electrical
Visual Interest’s electrical division joined the company in 2023 as part of a merger, officially becoming VI Electrical and expanding Visual Interest's footprint across Colorado, New Mexico, West Texas, Western Nebraska, and Southern Wyoming.
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Roadway
Visual Interest’s new roadway lighting division—a vertical launched in early 2025 and led by exterior‑lighting expert Barry LeFave—brings focused expertise in roadway and exterior illumination design, specification, and delivery to support safer, more efficient public and commercial outdoor environments.
Our Territories
Our Story
Denver, Colorado
Since its founding in 2009, Visual Interest’s HQ has been stationed in the heart of RiNo in Denver, Colorado.
In 2018, Visual Interest moved into its brick and mortar home at 3444 Brighton Boulevard. Since then, we’ve expanded offices into Colorado Springs, Albuquerque, and El Paso. As our market in Denver continuously grows, so do we.
Colorado Springs, CO
Located in the heart of Colorado Springs, our office is surrounded by a vibrant community and the breathtaking views of Pikes Peak. We’re proud to be part of this dynamic city, serving clients with innovative lighting solutions inspired by the area’s beauty and energy.
Albuquerque, New Mexico
In 2025, Visual Interest expanded into a new Albuquerque office, reflecting the city’s vibrant energy and rich cultural heritage. From the annual Balloon Fiesta to the charm of Old Town and the creative pulse of Nob Hill, Albuquerque’s dynamic spirit will continue to inspire the innovative lighting solutions we bring to the Southwest.
El Paso, Texas
Our El Paso office sits at the crossroads of culture, history, and innovation, reflecting the vibrant energy of the city itself. Positioned to serve Southern New Mexico and West Texas, the space fosters collaboration and creativity, giving our team a home base to connect with clients, host trainings, and develop tailored lighting and controls solutions. From here, we’re just steps away from the rich heritage, architecture, and community spirit that make El Paso unique — all of which inspire the work we do throughout the region.
