ABOUT US

Visual Interest is a lighting manufacturers' representative offering a comprehensive client experience to architects, engineers, designers, distributors & contractors.

The energetic atmosphere at Visual Interest is created by our lively & adaptable team, who are experts in lighting, electrical, roadway, and control systems.

We strive to be transparent in our pricing & in how we conduct business, so our clients always know that their best interests are our first interest. You can rely on us to provide the ideal solution for your project.

Did you know we are also Employee Owned?

ESOP logo with the word 'ESOP' in the center surrounded by a circle of gear teeth.
MEET THE TEAM
Our Specialties
OUR TERRITORIES
OUR STORY
Three smiling men in black uniforms sitting at a table with laptops and office supplies, in front of vending machines and lockers, inside a casual workspace or cafe.
Two people wearing colorful cowboy hats and black shirts, holding pink fans. The man in the foreground has a pink hat and is dressed in a shirt with patches. The background is dark, with a window showing cars outside.
Colorful light-up dance floor with two green balls on it
A man in a black shirt with pins, wearing a blue hat, flexing his arms in a pose inside a building with large windows.
People playing air hockey in a bar, smiling and enjoying the game.
Two women hugging in a celebration at an indoor event with colorful streamers and a lit dance floor.
Decorative sign reading 'SPARKAPALOOZA' with colorful streamers hanging in a venue with brick walls, and people walking around.
People at an outdoor event next to a large brick building with a sign that says 'Brewery.' A person in a colorful unicorn costume sits in a small pool behind a fence. Several individuals are standing and conversing, with tents and tables set up, unde
Group of people at a bowling alley holding a large check, celebratory and smiling, some dressed in festive costumes, with bowling lanes and screens in the background.

Our Specialties

  • Lighting

    Visual Interest’s lighting division, founded in 2009, has grown into a trusted manufacturers’ representative across Colorado, New Mexico, and West Texas—partnering with architects, engineers, designers, distributors, and contractors to deliver bespoke lighting solutions and expert guidance.

    Indoor lounge area with gray armchairs and wooden tables, large window viewing an ice rink with yellow and black accents, and a digital sign displaying 'GOLDEN EAGLES' in front of a wall decorated with a blue eagle logo.

  • Controls

    Visual Interest’s controls division offers comprehensive in‑house services—from specification, shop drawings, and software programming to on‑site startup, training, and troubleshooting—positioning it as a full‑service partner for architects, engineers, designers, distributors, and contractors.

    Close-up of a person using a tablet with editing software on the screen, showing options for background, effect, and intensity adjustments, illuminated by green lighting.

  • Electrical

    Visual Interest’s electrical division joined the company in 2023 as part of a merger, officially becoming VI Electrical and expanding Visual Interest's footprint across Colorado, New Mexico, West Texas, Western Nebraska, and Southern Wyoming.

    Looking up at a tall electricity transmission tower, showing its metal lattice structure against a gray sky.

  • Roadway

    Visual Interest’s new roadway lighting division—a vertical launched in early 2025 and led by exterior‑lighting expert Barry LeFave—brings focused expertise in roadway and exterior illumination design, specification, and delivery to support safer, more efficient public and commercial outdoor environments.

    Nighttime city street with light trails from passing cars, illuminated streetlights, and a church dome in the background.

Our Territories

Map of the United States with certain states shaded in yellow and labeled with abbreviations: Wyoming (WY), Colorado (CO), New Mexico (NM), and Western Texas (WT).

Our Story

Denver, Colorado

Since its founding in 2009, Visual Interest’s HQ has been stationed in the heart of RiNo in Denver, Colorado.

In 2018, Visual Interest moved into its brick and mortar home at 3444 Brighton Boulevard. Since then, we’ve expanded offices into Colorado Springs, Albuquerque, and El Paso. As our market in Denver continuously grows, so do we.

Street scene on a sunny day featuring a red brick building with a sign that reads "VISUAL INTEREST" and a quote, people riding bikes, walking, and cars driving on the road.

Colorado Springs, CO

Located in the heart of Colorado Springs, our office is surrounded by a vibrant community and the breathtaking views of Pikes Peak. We’re proud to be part of this dynamic city, serving clients with innovative lighting solutions inspired by the area’s beauty and energy.

Neon sign reading 'Colorado Springs' in a darkening sky with a building in the background.

Albuquerque, New Mexico

In 2025, Visual Interest expanded into a new Albuquerque office, reflecting the city’s vibrant energy and rich cultural heritage. From the annual Balloon Fiesta to the charm of Old Town and the creative pulse of Nob Hill, Albuquerque’s dynamic spirit will continue to inspire the innovative lighting solutions we bring to the Southwest.

Numerous colorful hot air balloons in the sky during a hot air balloon festival with spectators on the ground.

El Paso, Texas

Our El Paso office sits at the crossroads of culture, history, and innovation, reflecting the vibrant energy of the city itself. Positioned to serve Southern New Mexico and West Texas, the space fosters collaboration and creativity, giving our team a home base to connect with clients, host trainings, and develop tailored lighting and controls solutions. From here, we’re just steps away from the rich heritage, architecture, and community spirit that make El Paso unique — all of which inspire the work we do throughout the region.

City skyline at sunset with buildings and a pink and blue sky.